Dear Texas goal is simple, to encourage more people of ALL ages to read more. While this sounds like a simple goal, it is, in fact, a very difficult goal to accomplish, as reading still continues to compete against TV and electronic devices. But, that is also the challenge we love. Showing people, the joy of reading can be accomplished in a number of ways. First, is education, followed by testimonies and then by meeting actual authors and helping readers learn how authors think and why they write. Giving readers a personal one on one connection to an author provides an incentive to read a book. Once a reader is able to find a good book, they are hooked on the possibilities that exist. Their creative mind is awakened and how they deal with life then changes.

Dear Indie's goal is simple, to encourage more people of ALL ages to read more. While this sounds like a simple goal, it is, in fact, a very difficult goal to accomplish, as reading still continues to compete against TV and electronic devices. But, that is also the challenge we love. Showing people, the joy of reading can be accomplished in a number of ways. First, is education, followed by testimonies and then by meeting actual authors and helping readers learn how authors think and why they write. Giving readers a personal one on one connection to an author provides an incentive to read a book. Once a reader is able to find a good book, they are hooked on the possibilities that exist. Their creative mind is awakened and how they deal with life then changes.

In August 2011, B Alan Bourgeois, who is an author and was a publisher at the time, realized the value of as well as the struggle of marketing books. Through the process to better understand the dynamics of marketing books, he created the Texas Association of Authors (TxAuthors). His one goal has remained the same through the growth of the organization: Helping authors to better learn how to market and sell their books.